Marketing Research: Personal/Face-to-Face Interviews and Computer-Assisted Personal Interviews
نویسندگان
چکیده
منابع مشابه
Application of computer-assisted interviews to sexual behavior research.
Collection of sensitive data with the use of video-enhanced, computer-assisted, self-administered interviews (V-CASI) has the potential to reduce interview bias and improve the validity of the study. The purpose of this study was to compare responses to sensitive questions elicited by V-CASI and by face-to-face interview (FTFI) methods. Women attending a New Orleans, Louisiana, public family pl...
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Researchers strive to optimize data quality in order to ensure that study findings are valid and reliable. In this paper, we describe a data quality control program designed to maximize quality of survey data collected using computer-assisted personal interviews. The quality control program comprised three phases: (1) software development, (2) an interviewer quality control protocol, and (3) a ...
متن کاملComputer-assisted software transcription of qualitative interviews.
John Alcock and Ron Iphofen examine a method to assist with interview transcription using free, open source computer software and digital recordings, and consider some underlying practical, ethical and philosophical issues.
متن کاملAssessing knowledge of human papillomavirus and collecting data on sexual behavior: computer assisted telephone versus face to face interviews
BACKGROUND Education campaigns seeking to raise awareness of human papillomavirus (HPV) and promoting HPV vaccination depend on accurate surveys of public awareness and knowledge of HPV and related sexual behavior. However, the most recent population-based studies have relied largely on computer-assisted telephone interviews (CATI) as opposed to face to face interviews (FTFI). It is currently u...
متن کاملQualitative research interviews.
After presenting a brief overview of the complexity of the qualitative interviewing process used by psychotherapy researchers, the authors discuss some of the major ideas that psychotherapy researchers using such interviews must consider both before and during the interview process. They then offer thoughts regarding approaches to strengthen qualitative interviews themselves.
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ژورنال
عنوان ژورنال: Journal of Accounting & Marketing
سال: 2018
ISSN: 2168-9601
DOI: 10.4172/2168-9601.1000285